Radio 1 Research

Research:

• The first breakfast show presenter was Tony Blackburn, he remained in the role for nearly six years.
• Others that have been dj's and/or presented radio 1 are John Peel (1967), Kenny Everett (1967), Annie Nigjtingale (1970), Simon Bates (1980), Miss P (1984), Chris Evans (1995), Greg James (2017).
• Nick Grimshaw stepped down from hosting the BBC stepped down from hosting the BBC Radio 1 breakfast show, the dj told listeners that he was 'tired' and was ready to hand over nearly a year ago. He is now the second- longest serving breakfast show presenter in the stations history.
• The records present that radio 1 have an average of 5.72 million listeners a week. 
• The controller of BBC radio 1 is Ben Cooper.

• Radio 1 is very distinctive through through the use of a broad range of youth listeners with a very vast mix of contemporary music and speech. It offers a range of new music, support emerging artists -especially ones from the UK- and provide platforms (synergy) of live music.
• The BBC is much stricter when it comes to brands mentions, whilst BBC breakfast tends to be hard news and lunch time tends to be predominantly chat shows. Commercial tend to typically target a vaster audience than the BBC and use pre-recorded interviews which kills to birds with one stone.

Social media and the Radio 1 website:

• The website is aimed at a younger target audience; this is evident by the presentation of the young emerging and popular artists. Therefore the younger artists predominantly attract a younger target audience. Also various games (try not to laugh laugh challenge w/ water) is present which again would predominantly appeal to a younger target audience. As Radio 1 has a formal presentation with little facts and news.  
• Whilst the Radio 1 one social networking sites such as Facebook and Twitter, include formal messages and tweets to the target audience, these include short humerous clips that entertain the audience with encourages the audience to share the comedy to there friends to increase the fan base.
• However, i believe that Radio 1 also try to provide material/content for other target audience groups, this is evident through the various sections and tabs available to click when on the website. Therefore, this then allows a larger fan base.
• To fulfill the PSB, Radio 1 provide accurate and impartial news, current affairs and factual programming of the highest editorial standards so that all audiences can engage fully with issues across the UK and the world.
• Educational content will help support learning for children and teenagers across the UK, whilst audiences will be engaged to explore inspiring and challenging new subjects and activities through a range of partnerships.
• Innovative content covering may different genres will be provided across a range of services and platforms, setting the standard in the UK and the world.

Radio 1 Essay

How is the radio 1 breakfast show encouraging user interaction?

The BBC Radio 1 Breakfast show mainly targets a range of young listeners, using a mix of music tracks and speech/talks. This is what entertains and engages the audience to listen. The target audience is 15-29year olds, sometimes targeted at younger teenagers for the songs played. We listened to timed segments of the Breakfast show. We found that a high percentage of the songs were British artists and many of the various competitions such as: Tickets to the FA Cup, Cricket World Cup, hang out with the 1975 and Little Mix. Also, on Radio 1 Breakfast show there are no adverts so its non-stop tracks and discussions to keep the audience entertained. We also found that they would play 3 songs and then they will have a small discussion or a quiz or a competition to fill in the times. However, during our segment they had an interview with some NFL legends to advertise Super Bowl 53 and in another segment, they were interviewing a Radio 1 representative. They also play a game called Radio 1 Jam Slam which is a quiz/anagram game to win prizes. When Radio 1 brought in Nick Grimshaw he was expected to boost the ratings due to his celebrity status and young people connection. However, Radio 1 Breakfast show suffers a heavy rating fall, but Greg James gave the Breakfast show a boost when he joined and took over from Nick in 2018 after Nick lost 9.37 million listeners a week. However, Greg James added 231,000 listeners in the final three months of 2018, averaging a weekly audience of 5.11 million including those aged 15 and older. The BBC Radio 1 website consists of the latest music tracks (a way of listening to them-which are updated frequently). It also includes live music and mixes, such as live lounge, where artists sing covers of other people’s songs; the official chart, Radio 1 playlist, ‘what’s new’, news, sport, weather, iPlayer, sounds etc. Analysed podcast: “A journey back into fake Britain”- Greg James plays a game by ringing lots of callers and firing random questions, in which they have to respond with the first thing that comes into their head without panicking or thinking too much. The idea is that the person on the end of the phone is under pressure, which makes it more entertaining for the listeners. An example of the sort of questions are: what noise does a koala make? Or a happy butterfly? These questions are unusual which engages the audience because Greg James can be known as a fun, younger guy, friendly, like your best mate- very likeable. Another part of the podcast presents him asking viewers what they listen to, to help them fall asleep. This is affective in receiving more listeners because it shows that the radio presenter has an interest in what their fans like and dislike. People want to get involved because Radio 1 is listened to by a wide target audience. Greg James had been promoted to the Radio presenter for the morning breakfast show. This is due to the fact that Nick Grimshaw’s audience figures had dropped whilst he was still the presenter. Radio 1 figured using Greg James in the morning would increase the number of viewers- which is exactly what happened. He is very popular with the audience and this is consequently shown through his social media. When researching Greg James’s social media, I had seen that he had posted a screenshot of a BBC news article stating ‘Rajar figures: Greg James boosts Radio 1 breakfast audience by 230,000’. This suggests that people would rather listen to Greg James presenting than when Nick did. He also posts humorous images and tweets across all of his social media. Some posts are duplicated across a few different types of social accounts, such as Instagram and Twitter for example. A reason for this could be if some viewers don’t have a certain type of social media due to preferences of how it works or is set out. Greg James’s social media differs from Radio 1’s due to the fact that the radio show has to look professional/have a sense of organisation (layout, text, captions), but still ensures that it ‘entertains, informs and educates’. The Radio 1 Weekend is going to be held in Swansea. It consists of well-known artists attract radio’s young audience and also attracts others who are not listeners of radio 1. Therefore, this event can attract new listeners who would be persuaded by the good artists in the line-up. The event is said to be as good as Glastonbury since the line-up is very popular. Previously, the event has been held all over England with a new location every year to attract its listeners all over the country. The line-up always includes a few popular acts to attract listeners with new artists as well as to show new music just like Radio 1 do on shows.

Radio 1 slide zoinks

Jungle Book Evaluation

What was the work assigned?

We were assigned to make a jungle book interview with the necessary information about the jungle books development, more specifically the 2016 one and comparing it to the original in 1967. This information was primarily meant to be based on the marketing tactics that Disney undertook during the making of the film, as well as the development of the film such as CGI and the actors used in the film like a voice over and the only actual human cast represented on the film Mowgli played by Neel Sieth.

Making the interview?

We used premier pro to make sure we could edit on a green screen on the background of our interview of which we used a poster cover on the background which was blurred out, we also used premier pro's cutting tool extensively because we needed to make cuts where necessary because we did it all in one take which came up to a 15 minute video, so not all the footage was meant to be logged into the final interview. Our biggest obstacle was the clashing with Georges clothing along with the green-screen which we had to overcome with george just zipping up his hoodie because it was the stark opposite colour of the green screen which finally stopped the clashing with the colours. Overall it only took about 4 hours to finally finish all together.

Feedback

The editing was fantastic but we had to be more enthusiastic when acting in the interview because when one person spoke the other seemed disinterested in what the other was saying.

Jungle Book Interview

Marketing Script

I-Welcome back before the break we spoke to Chris Evans about Captain America Civil War but now we are joined by Brigham Taylor and Wayne Docksey who are here to talk about the new upcoming Jungle Book remake.

I – How did the idea to produce a remake of the Jungle book come about?

P – well, being the final film Walt Disney, himself ever worked on, we only felt right that a remake was developed for the crowd. Then on July 3rd, 2013, Walt Disney pictures released the fact of them developing a story boarding the adaptations between the original and this remake

ping the remake of the Jungle Book. And from there Jon Favreau starting writing scripts

I – So being Walt Disney’s final film, did you take any inspiration from his Jungle Book 1967?

P – well we took the inspiration of Walt’s love for animation and put it into a live action which he discovered was a new passion for him during the 1950’s. Walt told a quote to the world saying “there’s nothing funnier than the human animal” which portrays to the audience the connect between them and the characters within the film, ya know? We wanted to make sure the connection between the audience and characters was clear and loved because that’s what all Disney studios films are about, which was clearly found within the original and how the happy, joyful characters appealed to the younger audience.

I – with the established inspiration in which you took from the original, is there any tweaks/adaptions you’re making to the remake?

P – well of course. It wouldn’t be a remake if absolutely everything was the same (smiles/laughing). The main tweaks that are made are how the film is live action instead of just pure Cel animation, now we have the capabilities of CGI. Another big difference from the original is how we have focused on the connection between the audience and the main character, Mowgli, played by Neel Sethi, which, as a result, we have had to reduce the amount of songs within the film as well as the really soft tone that the original seemed to obtain. Now it’s more of a hard tone, still suitable for our younger audience, but this relationship between the audience and Mowgli should raise whilst also attracting the older generations that have more of an interest in Disney films in the modern age

I – you mention this relationship between Mowgli and the audience, is there a specific moment within the film where this is shown or is this throughout?

P – well there is also some form of connection throughout the film, but in various specific scenes, there are major connections between the 2 ends of the film. One scene where the connection shows quite well is where Mowgli is being taken towards the man village with Bagheera and he is complaining how he was brought up in the jungle which he believes is where his home is. This moment connects with the audience as they remember he is still a kid but acts like he’s much more responsible and independent, which is what audiences have always connected with. Then with Shere the tiger pouncing on the 2 characters, the audience hope Mowgli is okay, like he’s their own child, and cares for him, feeling sympathetic, further connecting with the characters

I - So you talk about the connection between Mowgli and the audience, what about Mowgli and the other animals. How does Neel Sethi react with the animals when on set.

P - Well all the animals are not real; we use CGI. All animals are made by Special FX and via puppets with our puppeteer, April Warren. We used various blue screens for majority of the film due to forest locations being rare to find. Then we used many props like muddy hills and fake tree branches for Neel to run across for us when later editing, to replace the blue screen with more jungle to give the surreal look we want.

I – and a quick question for you Wayne. How is this new remake of Jungle Book planning to be marketed oppose to how the original one was   

M – well we plan to release our official trailer September 15th of this year, 2015, whether or not certain clips and info gets leaked, is up to our IT department to keep safe. Luckily for us, Disney is already well known so It won’t be too hard for word of the film to spread around, but other than the trailers, we plan to post on all social media including Instagram, Twitter and Facebook. We have also been working on a certain style of poster, that we won’t reveal yet! Don’t badger me just yet, however do look out for posters on the jungle book you might notice small details if you look carefully although you might miss some if you were to just take a glance. They will be much more intuitive than the 1967 ones that looked like they were made by a child.

It has been a great journey to produce marketing tools for this new rendition of the jungle book, going from small childrens toys to things like working with KENZO which are a french stylist company to make merchandise like sweatshirts and hoodies, etc that are jungle book themed and we even worked with AirBnB to create a newly made jungle book themed AirBnB holiday home for families looking to venture into the jungle book world, our IT team though have been excellent with dealing with the influx of products and love handling this.

I-It looks like that’s all the time we have now we look forward to the release in the coming years and thank you for your time

I - we’ll back. Before the break we spoke to Chris Evans who spoke about Captain America: Civil War but now we are going to speak to Brigham Taylor and then later on, Wayne Docksey, about the new upcoming Jungle Book remake

Jungle book was released August 2016

Media Mocks

The font in the daily mail is alot bigger and more assertive

the font in the guardian uses smaller text and is more subtle

Image next to article normally relates to story with imagery

The guardian has not so important news on the skyline 

Use mid market NOT tabloid#

Daily mail has only 1 hard news story and the guardian has a lot more hard news stories meaning they like facts more than filler.

The daily mail tend to separate people by gender with derogatory headline like dressing a man up in an apron and humiliating him.

We can see news anywhere with the new technological age

All news outlets have social media and can post news stories frequently

On websites it is constantly updated

Advertisers are more inclined to reach out to news outlets

Social participation 

Gerbner is about social media manipulating views for example the guardian is more socialist therefore you would believe more in socialism by reading the guardian etc.

DIRT

Strength:

I did good on the theorist question that referred to clay shirky of which i revised and because of this i did really good on theorist question.

I also did well on identifying online media and recognised that advertisers want to put their adverts on the mainstream news websites.

Weakness: 

I need to revise more because all of the information wasn't the best of my ability and most of I winged, so in the future i must revise excessively

What will I do to improve:

I will be sure to revise way more than i have done for this mock, I will also revise more about online media and work on my ability to compare the daily mail and the guardian .

Film Industry research

Top Grossing Films of 2018:

1. Avengers: Infinity War

Gross: $2.05 billion USD, Made by Marvel Studios

Genre: Action Adventure, fantasy, superhero,science fiction.

Rating: PG 13

2. Black Panther

Gross: $1.35 billion USD, Made by Marvel Studios

Genre: Action Adventure, fantasy, superhero, science fiction.

Rating: PG 13

3. Jurassic World: Fallen Kingdom

Gross: $1.31 billion USD, Made by Universal

Genre: Action Adventure, fantasy, science fiction

Rating: PG 13

4. Incredibles 2

Gross: $1.24 billion USD, Made by Disney Pixar

Genre: Action Adventure, fantasy, science fiction, superhero, animated

Rating: PG

5. Aquaman

Gross: $963.4 Million USD, Made by DC, Warner Bros.

Genre: Action Adventure, fantasy, science fiction, superhero

Rating: PG 13

6. Venom

Gross: $855.7 Million USD, Made by Sony Entertainment

Genre: Action Adventure, fantasy, science fiction, superhero

Rating: PG 13

7. Mission Impossible: Fallout

Gross: $791 Million USD, Made by Paramount Pictures

Genre: Action Adventure, science fiction, thiller

Rating: PG 13

8. Bohemian Rhapsody

Gross: $743.9 Million USD, Made by 20th Century Fox

Genre: Classic Rock

Rating: PG 13

9. Deadpool 2

Gross: $736.6 Million USD, Made by Marvel Studios

Genre: Action Adventure, fantasy, science fiction, superhero

Rating: PG 13

10. Fantastic Beasts: Crimes of Grindelwald

Gross: $643.2 Million USD, Made by Warner Bros

Genre: Action Adventure, fantasy, thriller, science fiction

Rating: PG 13

11. Ant-man and the Wasp

Gross: $622.7 Million USD, Made by Marvel Studios

Genre: Action Adventure, fantasy, superhero, science fiction

Rating: PG 13

12. Ready Player One

Gross: $582.9 Million USD, Made by Warner Bros

Genre: Action Adventure, fantasy, thiller

Rating: PG 13

13. Operation Red Sea

Gross: $579.2 Million USD, Made by Bona Film Company

Genre: Action, War

Rating: 15 or above

14. Detective China Town 2

Gross: $544.1 Million USD, Made by MM2 Entertainment

Genre: Comedy, Mystery

Rating: PG 13

15. The Meg

Gross: $530.2 Million USD, Made by Warner Bros

Genre: Action Adventure, thriller, science fiction

Rating: PG 13

Jungle Book Workbook

Top films from the big six

Jungle book paper 2 section A

Areas of study:

Production
Marketing, distribution and funding
technology and convergence
ownership
regulation

ownership impacts:
Better marketing with advertisement
They can adapt the story to make it more light hearted
Film production time would be faster towards the production of a finished product
Disney have a history of good films therefore have the reputation that people want to see
They would have a large social media presence online to promote the film

Key facts:
Jon Favreau produced and directed a lot of marvel films
Just under blockbuster budget at $177m
Synergy - linking soundtracks and themeparks
2016 to 2017 was the year where disney was the biggest distributor

(looked at history of cel animation)
multiplaning

The comparisons between the orginal jungle book and the new revamped one show that disney intended for the new one to become a rising film that rivals other films like a marvel production, however the original jungle book was doing new things so they did not expect this film to become quite as popular as it was, so using the dramatic tone and short cuts and intense music in the new trailer shows off that it wants to rival action films compared to the old trailer which is quite relaxed and musical to show its lighter tone not wanting to impose as much as the new trailer.