DIRT

Website practice

https://scholarpaladin2012.wixsite.com/mysite

Context - Summer Work

Politics

- After David Cameron resigned from MP on 24th June 2016 after a vote in a referendum to leave the EU , Theresa May followed as MP and continued as MP until 7th June
- The last General Election was 8th June 2017 between Theresa May and Boris Johnson with the Conservative Party winning the election.
- Corbyn decided to follow the path in the Labour Party after Ed Miliband resigned after their defeat in the 2015 general election. After becoming leader of the Labour Party, he delivered many conferences and speeches to argue his opinions that he believed lacked in his local newspaper, the Islington Tribune.

Royals
- 9 April 2005: Charles and Camilla Parker Bowles at Windsor Guildhall
29 April 2011: Prince William and Catherine Middleton at Westminster Abbey
19 May 2018: Prince Harry and Meghan Markle at Windsor Castle
12 October 2018: Princess Eugenie and Jack Brooksbank at Windsor Castle
- Queen's 90th: The Queen visited the Royal Mail Windsor Delivery office to mark the 500th anniversary of the postal service. She took a walkabout of 6.3km in Windsor with the Duke of Edinburgh. ITV aired a celebration.




Terrorism and Hatred
On 28th March 2017, hundred of people gathered on Westminster Bridge to pay respects to 4 people who were killed in a terror attack in central London.
On 19th June 2017, Police in Manchester and London registered surges in Anti Muslim hate crime in the aftermaths of the Manchester Arena bombing and London bridge attack.


Syrian War
The Syrian Civil War has been going on since 15 March 2011 and is still going on. The conflict is regarded towards the Ba'ath government and forces who want the government gone. Many presidents and British MPs have discussed the issue with the war and ways to prevent the many deaths and refugees that have increased since the war began so long ago.


Specific UK Issues
- Brexit was first talked about and voted for through a referendum on 23rd June 2016 where 51.9% of citizens voted to leave. On Friday 24th May 2019, Theresa May resigned from being MP after being MP for nearly 3 years. When she entered 10 Downing Street, she made 2 main goals clear; to hell more 'ordinary working-class families' in general life and to deliver Brexit that British people voted for.
- Grenfell Tower: in the early hours of the morning on 14 June 2017, a fire broke out in the kitchen of a 4th floor flat at the 23 storey tower block in West London. the fire quickly spread across the entire tower where 72 people lost their lives. One reason the tower fire spread so quick is that the building is partly made out of flammable materials, including a polymer foam.
- Windrush: This Scandal is a political scandal concerning people who were wrongly detained, denied legal rights, threatened with deportation.
- NHS: During 2016, many junior doctors forced strikes throughout London where thousands of appointments were forced to be cancelled due to the 'significant' impact on the healthcare provision, according to the junior doctors.
- Charlie Gard: Charlie Gard is an infant from London, born with MDDS (a rare genetic disorder). This became a huge story after how the only medical cure for this was to fly to USA to have surgery, as they said they can perform the surgery, which Charlie's family was happy to do, but NHS said they shouldn't take him on a plane due to health reasons.


Cultural Trends
- Films: More recent films have been lacking originality due to many methods of film production already have being done, so creating a new formula is harder to do. Currently, remakes are a popular way of making a new film such as Lion King
- TV: Similar to films, TV series' are lacking originality due to the massive growth in production. So many series' are simply using the same formulas to previous seasons to re-create a new season with a cheap price to air.
- Music: Music genres are slowly being limited to 80's and 00's pop due to this being the majority of what people listen to. This is where many artists make their money, reasoning why the genre is most popular
- Video Games: With the increase in technologies within the recents years, the interest in video games has gained due to new game opportunities being allowed.
- Youtube: Youtube has slowly increased its viewership where daily viewers, uploads and amount of content has all increased, being free to post, watch and enjoy.

Exam

NEA

Forms and conventions a music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music often use concert footage as well. We want to market these artists and promote these artist as much as we can along with a new song. Typically music videos are three to five minutes long, they frequently include quick cuts Music videos accommodate all styles of film-making, including animation, live action films, documentaries, and non - narratives, abstract film. In the 1980s the music video became synonymous with the rock idiom and for this reason they are often referred to as rock videos proliferation = it is everywhere Gender is another key issue, females had to live up to male fantasies. Performance, concept and narrative music videos Performance based - many music videos include performance of the artists as part of the video. it was from clips of performance that music video developed. Narrative based - often the video tells a story either that features in the lyrics or is suggested in the lyrics this narrative can be like a mini film, with a beginning, middle and end. or it can suggest some links to a story. It can promote a film with clips from the film including telling a story. Concept based - concept videos are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience. The usual content is an attraction to many consumers, which draws them in. Concept thematic: There are lots of common themes in music videos depends on the genre of music Concept symbolic: Use of lots of symbols to build up meaning lots of use of montage lighting often used to suggest mood fast paced - often only a few seconds per shot to build up meanings pictures can support or contradict the lyrics.

Titanium

Genre

Instruments

Lyrics

Emotion

Not getting knocked down by everyday blues and troubles "shoot me down but I won't fall"

December 21, 2011

ryan lee 

pulled the song for bullets

10 mark question 15 mins

15 marks 30 mins

3rd viewing editing and sound

end of school day

finishes at evening

isolation

kids

pressure on family

fast forwards, slow mo and special effects.

pace of the song is fast

confused, feels scared

american obesity

supernatural news headline, 80s home and thinks he has done something.

growing up and maturing

slow mos are for the action 

screen time to ryan lee 

has powers causing chaos but is alone

looks cinematic

natural pallet colouring 

long shot to show when people are breaking into the house

police are a metaphor for school bullies

wide shot of the forest shows the isolation in his life.

Charity Advert and Evaluation

Exam question ting

Analyse how social and cultural contexts can influence advertising. The shelter campaign shows the struggles of the regular average person that could well be any one of us, the people shown are just used as exemplars to portray that anyone could be in the position to lose their house all together. Shelter end up representing the social compliance's that have been made up over the years, such as bottling up emotions and financial struggles and not letting anyone help has become a common theme, this often leads to manipulation in some cases, for example the big red font on the second picture says "He can't do that", the "he" mentioned here would be the landlord, this probably shows that the landlord is kicking the tenant out because of insufficient payments and/or payment manipulation by bumping the rent up. Shelter highlights this fact by putting it in big red font almost in a bloodied colour to show the importance and danger that this has in life, it can cause chaos and uproar in lives and can tend to deteriorate a persons mental psych, probably leading to severe cases of suicide or attempted suicide. Shelter raises the issues of social contexts because of how important it is to find help and helping the prevention of homelessness, they want to make their material shocking to the public because they need to get their message across to ensure that fewer people lose homes and more people call Shelter to find help about their property. Shelter provides the cultural input as well, for context in England, a lot of people in England are well off and do not have these kinds of issues, this is what the government would want you to believe, however the truth is that more than 10% of people need financial help with their housing situation as of 2019. However the cultural construct is being merged and moulded into the form of England being quite a wealthy country and most of the populace being able to maintain houses. Shelter have tried to break down this cultural construct by making normal people look like they need help, with the camera close up and the sad looking type faces they have really break the stereotype of England.

Charity Advert Thingy

Empathy Shock Shelter tried to get to the root of problem of loses of housing and tried to help as many people as possible. Context: Ken loach's Cathy Come Home project was a pivotal establishment of the charity. Campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier. Ran from 21st of august for 6 weeks. Shelter's campaign was created by Amplify on a pro bono basis. Each poster had a website and a slogon and grabbed peoples intentions. Just one number to donate to, easier ways to donate rather than having multiple ties.

Lucozade analysis

Perfume analysis