NEA

Forms and conventions a music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music often use concert footage as well. We want to market these artists and promote these artist as much as we can along with a new song. Typically music videos are three to five minutes long, they frequently include quick cuts Music videos accommodate all styles of film-making, including animation, live action films, documentaries, and non - narratives, abstract film. In the 1980s the music video became synonymous with the rock idiom and for this reason they are often referred to as rock videos proliferation = it is everywhere Gender is another key issue, females had to live up to male fantasies. Performance, concept and narrative music videos Performance based - many music videos include performance of the artists as part of the video. it was from clips of performance that music video developed. Narrative based - often the video tells a story either that features in the lyrics or is suggested in the lyrics this narrative can be like a mini film, with a beginning, middle and end. or it can suggest some links to a story. It can promote a film with clips from the film including telling a story. Concept based - concept videos are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience. The usual content is an attraction to many consumers, which draws them in. Concept thematic: There are lots of common themes in music videos depends on the genre of music Concept symbolic: Use of lots of symbols to build up meaning lots of use of montage lighting often used to suggest mood fast paced - often only a few seconds per shot to build up meanings pictures can support or contradict the lyrics.