Within this poster the title is used to help explain the narrative. We know this as it explains to the audience when the film will be set. Also many other factors explain the narrative to the audience, for instance: the knife next to the pumpkin emphasizes the fact that people are going to be murdered by this weapon.
Also the writing next to the pumpkin helps explain the narrative because it tells the audience that the killings will take place in the killers house. As well as explaining the narrative to the audience the main image of the knife helps convey the sense of death to the audience as the hand is holding the knife in a stabbing motion.
The title of the poster has a slight glow around the typography; this glow is also located around the pumpkin. This shows the reader both the title and image are linked. They also know this because a pumpkin is an iconic symbol of Halloween.
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