Charity Advert Thingy

Empathy Shock Shelter tried to get to the root of problem of loses of housing and tried to help as many people as possible. Context: Ken loach's Cathy Come Home project was a pivotal establishment of the charity. Campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier. Ran from 21st of august for 6 weeks. Shelter's campaign was created by Amplify on a pro bono basis. Each poster had a website and a slogon and grabbed peoples intentions. Just one number to donate to, easier ways to donate rather than having multiple ties.