Jungle book paper 2 section A

Areas of study:

Production
Marketing, distribution and funding
technology and convergence
ownership
regulation

ownership impacts:
Better marketing with advertisement
They can adapt the story to make it more light hearted
Film production time would be faster towards the production of a finished product
Disney have a history of good films therefore have the reputation that people want to see
They would have a large social media presence online to promote the film

Key facts:
Jon Favreau produced and directed a lot of marvel films
Just under blockbuster budget at $177m
Synergy - linking soundtracks and themeparks
2016 to 2017 was the year where disney was the biggest distributor

(looked at history of cel animation)
multiplaning

The comparisons between the orginal jungle book and the new revamped one show that disney intended for the new one to become a rising film that rivals other films like a marvel production, however the original jungle book was doing new things so they did not expect this film to become quite as popular as it was, so using the dramatic tone and short cuts and intense music in the new trailer shows off that it wants to rival action films compared to the old trailer which is quite relaxed and musical to show its lighter tone not wanting to impose as much as the new trailer.