Lucasade
Charity Advert for Shelter
these are for the exams, what we have to learn and analysis, comparing these with a different product.
Purpose?
How is it presented?
How does it create meaning?
they create awareness
create interest
generate desire to see the product
Product
Promotion
Placement
Price
Copy - written explanation
Slogan - phrase that represents the product
Logo - product logo
Central Image - The main biggest image
Typography - The particular style of font
Brand Identity - How a business wants to be perceived
Aim of advert
Don't forget denotation and connotation
Media language - camera shot and shit
Representation of males/females
Representation of themes
Representation of brands
Psychology
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