The Big Issue

- social. cultural or a political contexts may be used.

-the big issue is a niche magazine

-two front covers of the big issue need to be studied

- after September 2018 preferably

-front covers should demonstrate alternatives to the mainstream and of national significance

Colours
Layout
Images
Font
Typography

Costume
Lighting
Actors
Makeup
Props
Setting

Frame
Angle
Movement

Circulation - number of sales of a magazine
Readership - not just who buys a magazine but the total number of people likely to read it.
Mass audience - readership on a very scale
Niche audience - narrow group of readers with a particular interest.

intertextuality - promoting multiples things within the same medium.

Masthead - title of the maggy
Plug
Puff - story given prominence on the cover
Cover star - star on cover
Anchorage text - text that anchors the main image
Banner - text that runs across the top of the cover.

producer - advertisers - audience

advertising account for 70% of magazine income.

small circulation means more dependent on advertising.

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