Renamed lucozade in 1929
Rebranded as a sports drink in 1983
Lots of sponsorship deals with various sports
£4m campaign - both claims made online
Agency: grey london
GlaxoSmithKline Consumer Healthcare - oweners of Lucozade in Jan 2013
facial expression is important
associates with the young and energetic
messing with your brain psychologically.
total value of the soft drinks market in the uk is £15 billion
they capatalise on star appeal.
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