Lucozade analysis

Perfume analysis

Old spice analysis

Old Spice Advertising

1941 - 2019 - mainly male orientated

Images of masculinity

Known as the product that a kid would buy for his father

Started varying their products with mugs and such.

Playing with images of attracting females

1977 - still old fashioned conventions

1934 founded by william lightfoot schultz
1937 introduced for women
1938 introduced for men
1990 proctor and gamble acquired old spice

2012 its iconic clipper ship logo replaced with a yacht, and targeting changed to a younger demographic segment

2010 there was a new advertising campaign - the man your man could smell like

proctor and gambles research showed that 60% of men's body washes were purchased by women so old spice needed to attract female shoppers

target audiences are now 12 - 34

they worked around the super bowl buzz
showed the advert on youtube and facebook
launched it over the super bowl weekend
made people think it was apart of the super bowl
got both sexes to talk about it.

video response campaign create an interactive experience in which 'The man your man could smell like'; personally responded to his fans on the internet in real time.

youtube advert got 10 million views
facebook account gained 55k fans
oldspice.com was visited by 9x from previous year

1. For older men - traditional- sailors - manly and masculine
2. Built on the masculinity but took it to new extremes. Now aiming at a younger audience 12-34
3. Axe and Dove (superbowl campaign)

5. it pushes the social construct of males having to be big and strong and only having to do the manly tasks whilst always trying to make the women happy which can cause major social anxiety for men who feel like they need to be like this.

6. Link to the Superbowl - form NFL player. Campaign was released alongside Superbowl final

Lucozade Sport

created 1927 as glucozade - meant to give energy to the sick 

Renamed lucozade in 1929

Rebranded as a sports drink in 1983

Lots of sponsorship deals with various sports

£4m campaign - both claims made online

Agency: grey london

GlaxoSmithKline Consumer Healthcare - oweners of Lucozade in Jan 2013

facial expression is important

associates with the young and energetic

messing with your brain psychologically.

total value of the soft drinks market in the uk is £15 billion

they capatalise on star appeal.

Advertising and marketing

Old Spice adverts    

Lucasade 

Charity Advert for Shelter                            

these are for the exams, what we have to learn and analysis, comparing these with a different product.

Purpose?

How is it presented?

How does it create meaning?

they create awareness 

create interest

generate desire to see the product

Product

Promotion

Placement

Price

Copy - written explanation 

Slogan - phrase that represents the product

Logo - product logo

Central Image - The main biggest image

Typography - The particular style of font

Brand Identity - How a business wants to be perceived

Aim of advert 

Don't forget denotation and connotation

Media language - camera shot and shit

Representation of males/females

Representation of themes

Representation of brands

Psychology

Minecraft presentation once a fucking again

Minecraft presentation

Essay, Big Issue

Question 5 Explain how the representations in magazines reflect their contexts. Refer to The Big Issue covers you have studied to support your answer. [10]

The big issues overall context that they have been trying to convey since september 1991 is that homeless is big issue in our society therefore they believed themselves to be of great help towards their cause by helping them sell the Big Issue’s magazines for 100% profit at the homeless buy these magazines for £1.25 and then they sell them on for £2.50. In a way they act like a charity that act by providing the public news and mostly truthful content which will refer to real world problems that they feel need to be brought into the public eye whilst also providing a huge aid to homeless people that decide to sell their newspapers. 

The A team magazine perfectly encapsulates the context of what the Big Issue has been built on, It represents Autism as something to be proud of and that you can be a hero even though you have a disability such as autism which most people think of heroes when they see the A team because of the 80s TV series, which was a show about heroes of all shapes and sizes teaming up. Another way this helps the context would be the celebrity christopher eccleston who wants to help with spreading the word about autism, most celebrities want to help with the big issue therefore they get involved in the magazine to help raise awareness, this has been a sort of traditional thing since the magazines conception. They have also put emphasis on the autism side of things by keeping the stories about brexit and such at the bottom in a much smaller font, they do this to make sure that autism is being made an aware thing, so people help with getting people to feel accepted in society with autism.

One big thing about this magazine as well is the fact that the typography surrounds both of them with the letter “A” as we know the letter A in this context stands for autism, therefore it represents that they both have autism, one being servere and one being not so severe, this shows that people can have autism regardless of who they are, and they can be joined as a team rather than shunning them both out and creating just a soul community of where we don’t accept others like the autists and we’d become a very segregated country.

The paddington bear magazine is done superbly with the context of it all, because once again this also raises a huge problem going on currently, which would be immigrants being denied access to our country and even when they are allowed into the country they are ridiculed and shamed because of their skin colour or their accent. Therefore they used paddington bear to help prove the Big Issue’s point because technically paddington is also an immigrant from peru and we accepted him into our country with open arms, so why not accept others who are of different cultures to also have access into our country. 

Typography is also a massive part of what makes this magazine cover stand out because in huge font it says “ONE OF US” which clearly shows that the message is that we as a country need to accept people as a community without shunning people out, in a way they are campaigning for all immigrants, but they are all being represented within paddington bear, they are him. Another point about the typography would be that it has a marmalade texture to it which is paddingtons favourite sandwich which can represent that everyone has different quirks, cultures and religions, so that we shouldn’t disturb these kinds of things.

In conclusion these magazines confront the context of dealing with the truth and conveying messages that need to be heard by the entire community of england. They have been doing this for years as well as helping homeless people find money from doing good acts and not doing shady jobs. By using their magazines they spread messages that need to be heard about the world and the problems in the UK, in return the homeless are helped by earning 100% of the profit made by the magazines so they truly want to help england in a positive way and make it as wide spread as possible

big issue shit

they are colourful

a lot of celebrities

a lot of young people enjoy it

plays around with language

challenges dominant ideologies

refugees and immigrants and other problems

pretty much just a huge socialist, cultural stuff paper 

The Big Issue

- social. cultural or a political contexts may be used.

-the big issue is a niche magazine

-two front covers of the big issue need to be studied

- after September 2018 preferably

-front covers should demonstrate alternatives to the mainstream and of national significance

Colours
Layout
Images
Font
Typography

Costume
Lighting
Actors
Makeup
Props
Setting

Frame
Angle
Movement

Circulation - number of sales of a magazine
Readership - not just who buys a magazine but the total number of people likely to read it.
Mass audience - readership on a very scale
Niche audience - narrow group of readers with a particular interest.

intertextuality - promoting multiples things within the same medium.

Masthead - title of the maggy
Plug
Puff - story given prominence on the cover
Cover star - star on cover
Anchorage text - text that anchors the main image
Banner - text that runs across the top of the cover.

producer - advertisers - audience

advertising account for 70% of magazine income.

small circulation means more dependent on advertising.

more than 5000 people homeless

Minecraft Timeline

2009

May 13 2009

The test video for Minecraft was released

May 17 2009

Minecraft was released

September 1 2009

Survival mode test was released

December 23 2009

The map was expanded and updated like for example the edition of 3D clouds

2010

29th January 2010

Introduction of the crafting system



17th June 2010

Minecraft passes 20,000 sales after one year



22nd July 2010

First internet test of survival mode on multiplayer so the community can test it



16th October 2010

Mojang was founded by Notch.



2011



12th January 2011

Minecraft reaches a million sales in under 2 years



1st July 2011

Minecraft passes 10 million users



16th August 2011

Minecraft pocket edition was released for IOS meaning it is portable



2012



12th Jan 2012

Minecraft 1.1 released



9th May 2012



Minecraft released on Xbox 360



2013

2nd January 2013

Server updates to 1.4.6

13th December 2013

Minecraft surpasses 13 million sales

2014

4th September 2014

PlayStation four edition released.



5th September 2014

Minecraft Xbox One edition released.



10th December 2014

Pocket edition released for windows phone



2015



30th June 2015

Minecraft surpasses 20 million sales



13th October 2015

Minecraft story mode released for all next gen consoles



17th December 2015

Minecraft Wii U edition released



2016



2nd June 2016

Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games



7th June 2016

Minecraft announces Minecraft the Movie







2017



10th December 2017

Minecraft hits 75 million hits 75 million active players and 145 million total sales


2018

Minecraft was released on the switch

Minecraft essay

Minecraft was made in may 17th 2009 by an innovative indie developer called 'Marcus Persson' otherwise known as 'Notch', on the release date, Minecraft was sold at £10 exclusively on PC which later on in the development in 2011 the price would be raised to £18 which was due to microsoft promoting the game on the xbox 360 which made the first step into cross platform play and providing minecraft new fans because xbox 360 was one of the biggest consoles of 2011.

Minecraft, in essence, was a tool to be used to let your imagination to come to life. With it's blocky nature that is similar to lego, it inticed the younger age groups to come up with new ideas and become more imaginative, it also helped bring people together with how inclusive it is. Minecraft is considered a sandbox, free roaming game in which building is the main intention and surviving is secondary with mechanics such as hunger and monsters otherwise known as mobs that come out within the night time and in caves. However this is only secondary, because the primary selling point of the game was to build, and there was no limits to what you could build, literally the imagination was the only limit. This is a part of what made minecraft a huge hit among the youth, with over 100 million copies sold by 2017 and the exact figure in 2019 being 122 million copies sold.

Orginally, minecraft was just a simple game of building and normal survivng no hunger system or anything complex just plain old simple build and survive. this was partly due to the low work force that Marcus Persson had with only 3 people actually working on the game in 2009, this made it hard to do more complex things, however this turned out good for Marcus for it made fans more intrigued by the game because updates came weekly and sometimes monthly which had players looking forward to something new which caused word of mouth to go around about minecrafts updates, one of the big updates included redstone, which was a massive hit because it allowed people to create mechanical thigns like railways, during the time of this update player numbers went up by 10,000 active accounts, in 2013 when the update was due to release.

In 2010, Marcus created the company Mojang which was a development company that made games, but mainly focused on the minecraft aspect of their works. Also by adding a company to their game they could now start hiring people in a company that was named therefore more people would apply to work with Mojang so that updates could be provided faster and that the growing player base of minecraft was sated within weeks of completing an updates new content. By making this company it also introduced rivals in the same buisness trying to buy them out, however Marcus was resilient to these offers as he believed in the games development and wanted the game to flourish under his tutorial. Marcus also had a very good relationship with the players as he often responded to what they were asking or helpful ideas that might have come into updates into the future, this played a big role into the success of minecraft as well because Marcus' charisma and helpfulness was felt in the player-base which made people feel as if they were a part of the game, therefore they stayed for him and the updates that were released, this also caused people to talk about him way more which would entice people to buy minecraft.

Marcus Persson worked alongside his fellow developers at Mojang for 4 years as they carried on to pump out updates and keep players happy with what they were doing with the game, however on 2014, Marcus didn't have the same drive as he once did in 2009 and he also gained a some mental health issues which killed his drive to provide the content he once did with the same amount of effort and enthusiasm. Therefore, Marcus wanted the game to live so he accepted an offer that microsoft had offered which was a total of 2.5 billion USD to keep the game alive and keep updating it to keep fans happy and playing. This also gave Microsoft the tools to obtain the game for themselves and claim ownership of the game in it's entirety, however Microsoft let Mojang developers to carry on working on the game without Marcus, who had resigned and stepped down from Mojang to live his life. Mojang are still the main developers of the game for they know what the core of minecraft revolves around, but there are now other developers provided by Microsoft that also work on a different side of minecraft such as texture packs and skins that player can buy for £4.99 each, they also help out with new UI interfaces regarding Xbox one intergrating with ps4 because minecraft had just became cross platform which meant that xbox player could play with ps4 players.