Evaluation of Sports Advert

The task given and the target audience

The task we were tasked with was to produce an advert that appealed to 60+ age range, this was somewhat challenging because it is hard to appeal to the older generation. To target the older audiences we put in a Noir style at the start to what is similar to old fashioned TV were it was just black and white. However we contrasted that in the second half of the advert with bounce music to resemble the new found energy that they would get when drinking the drink.

Dividing the research, filming and planning 

We, as a group, did not divide all of our stages onto just one person, we did our work in blocks. For research we all researched logos and sports related things, to which we found the Tennessee flag and the University for Athletics and Sports and as a result of finding these results we decided to base our logo of the Tennessee flag. Our planning stage was set out like a meeting and we discussed all different ideas, we ended up sorting our planning sequence into a story board in which it was split up into 6 different parts. Finally was our filming phase which we all went together and did on a running track and on a pathway, and on the track we filmed the sporty, energetic scenes and on the pathway we filmed Mr Dexter acting lonely and depressed.

Initial Feedback

Showing it to classmates and our teacher, we got solid responses that were all filled with good comments however we did get an improvement with the sound in one place, which we improved immediately after. As a result we came to the conclusion that our sequence was a success.

What I learnt

I personally learnt that teamwork was as important as the research that is poured into a production. I also learned more about premier pro and am now confident in my ability in editing films.